White Electronic Designs’ Scroll Ring Interface Voted One of 2007’s Best New Products
SimScroll™ Switch Array Selected in ECN Magazine’s “2007 Readers Choice Tech Awards”
Phoenix, Arizona – January 24, 2008 – White Electronic Designs Corporation (NASDAQ:WEDC) today announced that its popular SimScroll™ interface was voted among the top five best new products in the Sensors & Actuators category of ECN Magazine’s 2007 Readers Choice Tech Awards.
SimScroll scroll ring interface is a circular switch array that mimics the type of capacitive touch switch found on iPods®, at a fraction of the cost. SimScroll makes it easy to navigate large menu lists such as those found on Universal Remote Controls, MP3 players and A/V media system controls. Because it has a one-piece sealed membrane switch, it’s also ideal for medical and industrial applications.
Winners of the Readers Choice Tech Awards were chosen by visitors to ECN’s website, www.ecnmag.com, who voted for the best new products that appeared in the magazine in the previous 12 months. Each product category that ECN covers was represented in the poll, and the winning products for each category were presented in the December issue and on the website.
“We’re especially honored by this award because it comes from our peers -- design engineers -- who appreciate innovative technologies that can improve their applications,” said Jeff Osmun, Vice President of Worldwide Sales & Marketing for White Electronic Designs Corporation. “SimScroll has generated a lot of interest in the industry.”
SimScroll’s innovative interface design uses WEDC’s patented conductive ink technology, SimTouch™, with a flexible overlay laminated to the switch circuit. A variety of overlay materials can be used to enhance its appearance for effects such as a smooth glass-like finish or a brushed metallic finish for a stainless steel look. Activation pads can be screened directly on the polycarbonate overlay or on an additional polyester layer. Ease of use, design elegance, flexibility and lower cost provide a competitive advantage over other touch-switch technologies.
The SimScroll interface is actuated with a light touch through conductive circuitry and pressure-sensitive mounting adhesive. SimTouch and SimScroll switch arrays can be integrated with flexible segmented displays to create touch panel functionality. The SimTouch interface technology was recently selected to be used in the control panel interface for a new line of Dacor® consumer appliance products.
For more information about SimScroll and SimTouch, please e-mail: info@wedc.com.
Media Photos
To download high and low resolution photos of SimScroll, visit
http://www.whiteedc.com/mediaphotos.html .
About White Electronic Designs Corporation
White Electronic Designs Corporation (NASDAQ: WEDC) provides advanced solutions for industries needing to leverage the evolution of technology. The firm designs and manufactures innovative high-technology components, systems, and branded products for military, industrial, medical and commercial markets. Microelectronics products include high-density memory packages and advanced self-contained multi-chip and system-in-a-chip modules that are used in a growing range of applications in several fields. White Electronic Designs also produces anti-tamper security coatings for mission-critical semiconductor components in defense applications. The company’s display segment designs and manufactures enhanced and reinforced high-legibility flat-panel displays for commercial, medical, defense and aerospace systems, as well as digital keyboard and touchscreen operator-interface systems, and electromechanical assemblies for commercial, industrial and military systems. White Electronic Designs Corporation is headquartered in Phoenix, Arizona and has design and manufacturing centers in Arizona, Indiana, Ohio, Oregon and China.
CONTACT:
White Electronic Designs Corp., Phoenix, AZ
Hamid Shokrgozar
602-437-1520
hamid@wedc.com
or
Lytham Partners, LLC
Joseph Diaz, Jr.
602-889-9700
diaz@lythampartners.com
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