Scroll Ring Interface from WEDC Mimics Circular Touch Switch at Lower Cost

Phoenix, Ariz. – February 23, 2007 – White Electronic Designs’ new SimScroll™ scroll ring interface is a circular switch array that mimics the type of capacitive touch switch found on iPods®, at a fraction of the cost. SimScroll makes it easy to navigate large menu lists such as those found on Universal Remote Controls, MP3 players and A/V media system controls. Because it has a one-piece sealed membrane switch, it is also ideal for medical and industrial applications.
“Our customers are excited about the potential applications of SimScroll,” said Wayne Parkinson, Vice President of Business Development for White Electronic Designs Corporation (WEDC). “With this technology, interface designs are limited only by imagination.”
The innovative interface design uses WEDC’s patented conductive ink technology, SimTouch™, with a flexible overlay laminated to the switch circuit. A variety of overlay materials can be used to enhance its appearance for effects such as a smooth glass-like finish or a brushed metallic finish for a stainless steel look. Activation pads can be screened directly on the polycarbonate overlay or on an additional polyester layer. Ease of use, design elegance, flexibility and lower cost provide a competitive advantage over other touch-switch technologies.
The rugged SimScroll interface is completely sealed, keeping out moisture, dust and dirt. It is actuated with a light touch through conductive circuitry and pressure-sensitive mounting adhesive. The switch is not affected by temperature or pressure changes. SimTouch and SimScroll switch arrays can be integrated with flexible segmented displays to create touch panel functionality.
For more information about SimScroll and SimTouch, please visit www.whiteedc.com, call 602-437-1520 or email: info@wedc.com.

About White Electronic Designs Corporation
White Electronic Designs Corporation (NASDAQ:WEDC) designs, develops, and manufacturers innovative solutions for three high-technology sectors — military, industrial and commercial markets. Areas of concentration include: advanced semiconductor packaging, high-density memory products and state-of-the-art microelectronic multi-chip packages for data communications and telecommunications providers, defense and aerospace system suppliers; ruggedized high-legibility flat panel displays for commercial/military aircraft and ordnance delivery systems; interface storage and retrieval devices; and electromechanical assemblies for OEMs in commercial and military markets.
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White Electronic Designs Corporation (WEDC) headquarters are in Phoenix, Arizona, with design and manufacturing centers in Arizona, Indiana, Oregon and Ohio. To learn more about WEDC, visit our web site at www.whiteedc.com.

iPod is a registered trademark of Apple, Inc.

Media:
To download high and low resolution photos, go to: http://www.whiteedc.com/mediaphoto



CONTACT:
White Electronic Designs Corp., Phoenix, AZ
Hamid Shokrgozar
602-437-1520
hamid@wedc.com

or

Lytham Partners, LLC
Joseph Diaz, Jr.
602-889-9700
diaz@lythampartners.com


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